OptiMed Technologies
OptiMed's Products
OptiMed's products facilitate the storage of all procedures performed in the cath lab (including IVUS and echo data) and provide an immediate and flexible playback capability of high quality, real-time video images. The images are displayed on a monitor at independent Work stations or Review stations and terminals, which can be located anywhere in the hospital in addition to the cardiology department. OptiMed's systems operate on a fiber optic fast network to provide patient images as well as patient data, which are kept current and accessible at any station or terminal. Accordingly, the review of a patient study can be shared with other departments (e.g., surgery) via the network without the doctor having to leave the department.
OptiMed's products utilize Company-designed proprietary software to facilitate a seamless integration with the existing equipment in the cath lab. OptiMed's unique design enables interfacing to any manufacturer's cath lab equipment. Moreover, the system's open architecture permits utilization of new hardware and software technological advances in the marketplace. OptiMed's products are comprised mainly of standard hardware, components integrated with select customized hardware and proprietary software.
Marketing
OptiMed's principal distribution capabilities are both through direct sales and through a network of dealers in the U.S. and select foreign countries. The dealers are large, well-established X-ray equipment companies that already sell into the cardiac market. The dealers' activities are closely coordinated and managed by the Company's regional sales managers. This approach enables the Company to benefit from each dealer's own network of strong local relationships with hospitals in a particular territory. OptiMed provides sales and service support to the dealers.
Personnel
OptiMed has a core team experienced in the development and distribution of commercially viable archiving systems. The individuals who form the nucleus of management have extensive backgrounds in the medical image processing and storage device field. The team's strength is in the development of proprietary software and hardware and the expertise in integrating systems with existing X-ray equipment.
Top management includes:
Ben Zion Noy, President and co-founder, who has over 20 years of extensive experience in sales, marketing and product development of proprietary medical imaging equipment.
Moshe Zchut, Vice President-Technology and co-founder, who has 15 years of experience in developing proprietary hardware and software for image processing systems, the majority of which has been in the design of medical systems.
Michael R. Winer, CPA, Chief Financial Officer, who is an experienced financial executive with a comprehensive background in strategic planning, financial management, accounting, computer systems and business development.
The Company's Regional Sales Managers have many years of experience in selling medical imaging and cardiology capital equipment through their associations with the leading medical imaging equipment manufacturers.
OptiMed, a Delaware corporation, was founded in 1993 by Messrs. Noy and Zchut and Effi Enterprises, a consultant in the high tech field. Effi Enterprises has served as a financial/business consultant to the Company since its inception. Effi Enterprises has over 20 years of experience in building high tech companies in the medical field, primarily in medical imaging.
Optimed, 20 New Dutch Lane, Fairfield, NJ 07004. Tel: 973-575-9722; Fax: 973-575-9722.