Company Profile | March 8, 2001

Panoramic Corporation

Source: Panoramic Corporation
Panoramic Corporation located in Fort Wayne, Indiana was formed in 1986 to design, manufacture, and market a panoramic X-ray machine for the domestic dental market. The Company has been extremely successful, because of the PC-1000's high quality, low production-cost and competitive price. Panoramic Corporation has captured and retained almost 30% of the domestic panoramic X-ray market, making it the market share leader in the United States.

A key element of Panoramic's success is its marketing approach, which is unique within the dental equipment market. The Company bypasses dealers and distributors and markets Panoramic's machines directly to dentists in the United States and Canada. This marketing approach enables the Company to offer its panoramic X-ray machines at a lower price than its competitors, while providing superior customer service.

Panoramic has contracted with over three hundred independent installation and service organizations throughout the U.S. and Canada who have been trained in all aspects of the service and installation of the Company's products. Panoramic also has in-house X-ray specialists; approximately 75 - 80% of all service problems can be successfully resolved over the phone. All installation and service efforts are supported by detailed videos and training manuals.

In February 1998, Young Innovations of Earth City, Missouri acquired Panoramic Corporation. Young Innovations (NASDAQ YDNT) is a leading designer, manufacturer and marketer of products used in preventative dentistry and infection control.